JAG and jeans, two words that synonymously go together. The ultimate couple. The perfect fit.

JAG debuted in 1972 as the definitive denim destination. 40 years on and it's still delivering the iconic laid-back, effortless and sexy style that JAG and Australians are known for.

Since launching, JAG pushed quality manufacturing and product innovation to the next level, and show no sign of slowing down. Jumping on the jeans boom of the 70's, JAG's classic and versatile cuts were completely setting the fashion world on fire by the 80's. Classic and casual became king and style icons like Steve McQueen, Jackie Onassis and Bianca Jagger styled-up their JAG jeans for celebrity events and dressed them down on their days off. JAG certified itself as the ultimate sign of style and confidence.

Since then, JAG have included several line extensions to include easy pieces to team with their iconic denim, think; seasonal cuts, timeless knits and unique accessories. Step into any JAG store, JAG concept store or wholesale boutique and you'll notice classic pieces clashed against cool and effortless designs and accessories.

JAG was acquired by APG & Co in 2013.